It seems that the MSCHF app is taking over social media. With top influencers like Kylie Jenner, Lil Nas X, and MrBeast promoting it, it’s hard to not hear about it. But what exactly is the MSCHF app, and why are so many influencers pushing you to download it?
Not many people quite understand what this app is. So we set out to see what MSCHF is all about and are here to simplify it for you.
What Is MSCHF and Why Do So Many Celebrities Promote It?
MSCHF is an art and advertising collective based in Brooklyn, NY. Essentially, MSCHF creates viral products that generate a lot of press. The products created usually go viral for different reasons, but they always do seem to go viral.
You may have seen a MSCHF product before and not known it was made by MSCHF. For example, the popular MrBeast app Finger on the App was created by MSCHF.
The reason celebrities get involved is because MSCHF seemingly mastered the art of viral marketing. Celebrities like Lil Nas X use MSCHF to create products to promote their current projects. For example, MSCHF made shoes for Lil Nas X, and the press around the shoes helped boost album streams.
This is why celebrities get involved with MSCHF. Though MSCHF also seems to pay for sponsorships through Twitter and popular YouTube channels.
What Does the MSCHF App Do?
The MSCHF app is designed to notify you of the latest viral products, contests, and apps that have been created by the collective. The latest products are called “drops” and the app notifies when you when they come out.
That’s essentially all the app does. It notifies you of the latest drops.
For example, MSCHF released a drop called Everyone Gets a Car, where users could each pay $35 and receive a car. The catch was that many users would receive toy cars and only a small number would receive real cars.
The MSCHF app also has a referral program, where you can win digital collectibles if you get 10 friends to download the app.
What Are MSCHF NFTs and Should You Buy Them?
MSCHF has generated a lot of buzz in the tech community by participating in NFT drops. After all, MSCHF likes to follow the latest trends and find ways to stand out, so getting involved with NFTs is no surprise. However, that doesn’t mean you shouldn’t take the NFTs released by MSCHF seriously.
One NFT released by MSCHF, called MeowMint, was created to help the environment. The idea came about because NFTs generate a lot of power and have a significant negative environmental impact. Therefore, the proceeds of the MeowMint NFT will be used to counter the environmental impact of minting NFTs.
MSCHF will most likely be launching more NFTs in the future. But whether they’re worth buying depends on whether MSCHF NFTs will grow in value, which can be hard to say.
Most people don’t purchase MSCHF products expecting them to increase in value, though. Instead, each purchase is a chance to participate in a viral project.
Should You Download the MSCHF App?
The MSCHF app is essentially a way for celebrities to promote new products to you. MSCHF also shares the latest “drops,” which include contests and potential ways to win money. Downloading the app is essentially a way to keep up with what MSCHF and its partners are doing. If you want to know, you should download the app.
While some products cost money, the app itself is free and doesn’t need an account. So it’s up to you to decide if downloading the app is worth it for you.