HTML5 introduced a new attribute called placeholder. This attribute on <input> and <textarea> elements provides a hint to the user of what can be entered in the field.
Here’s an example showing what a placeholder is. The hint to email i.e. email@example.com is placeholder here:

Example
You can try to run the following code to learn how to use placeholder attribute:
<!DOCTYPE HTML> <html> <body> <form action="/cgi-bin/html5.cgi" method="get"> Enter email : <input type="email" name="newinput" placeholder="email@example.com"/> <input type="submit" value="submit" /> </form> </body> </html>
Example
To change the input placeholder color, use CSS.
<!DOCTYPE HTML>
<html>
<style>
::-webkit-input-placeholder { /* WebKit, Blink, Edge */
color: #7F0D10;
}
:-moz-placeholder { /* Mozilla Firefox 4 to 18 */
color: #7F0D10;
opacity: 1;
}
::-moz-placeholder { /* Mozilla Firefox 19+ */
color: #7F0D10;
opacity: 1;
}
</style>
<body>
<form action="/cgi-bin/html5.cgi" method="get">
Enter email : <input type="email" name="newinput" placeholder="email@example.com"/>
<input type="submit" value="submit" />
</form>
</body>
</html>